Creature Mark: Grizzly Bear
Spring 2026
Objective
Overall Objective: Communicate the unique physical and behavioral characteristics of a grizzly bear through the use of geometric forms and fundamental design principles. Explore abstraction in shape and form to effectively capture and express the essence of the grizzly bear.
Part 1: To create a grizzly bear icon using the five inherent forces of a square with point, line, shape, and geometric forces.
Part 2: Visually interpret an original phrase incorporating the grizzly bear by following the Fibonacci Proportions.
Research
I began by researching photographs of grizzly bears to better understand their most distinctive physical characteristics and behaviors. I wanted to emphasize the bear's relaxed, slow-moving nature while also conveying its immense size and powerful presence.
Sketches and Ideation
Using my reference images, I began breaking the grizzly bear down into its most basic geometric shapes, gradually refining and narrowing my kit of parts.
Direction Studies Part 1
The goal was to find a color palette that stood out to users, while also allowing the viewer to understand and process the information in front of them at a fast rate. I landed on a mix of blue, light blue, dark blue, and midnight blue. The various tones of blue are meant to guide the eye, keep the design grounded, and easy to read.
